BEHIND
THE
BRAND

Welcome to Roxie — Dancewear That Sparks Joy.

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Roxie is a fun, fashion-forward children’s dancewear brand designed by dancers, just for dancers. We’re all about vibrant colors, playful designs, and comfy fits that let kids feel amazing and stand out.  Because when you feel good in what you wear, you dance with JOY — and that’s what Roxie is all about. 

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Roxie was founded by Kristin and Kristen — two passionate dance studio owners who first met in high school and instantly connected over their love of dance. With years of experience as dancers, teachers, and studio owners, they know exactly what young dancers need — on stage, in class, and everywhere in between.

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In January 2024, they officially launched Roxie Dancewear: a brand built on creativity, comfort, and confidence. Designed to combine performance-ready function with standout style!